NSW: Print and online ads target cannabis smoking teens

AAP General News (Australia)
04-10-2007
NSW: Print and online ads target cannabis smoking teens

A NSW anti-cannabis campaign is to target teenagers as they travel to school .. and
surf the internet.

NSW Health has launched the 600 thousand dollar campaign .. which is designed to warn
14 to 19-year-olds of the dangers of starting the marijuana habit.

Print ads carrying tag lines like "Pot .. it mightn't kill you but it could turn you
into a dickhead" .. will appear in youth magazines and on bus stop posters.

Cinemas will screen a montage of the print shots .. as will online ads on websites
including myspace .. msn .. and gaming sites.

AAP RTV cj/was/imc/bart

KEYWORD: CANNABIS (SYDNEY)

2007 AAP Information Services Pty Limited (AAP) or its Licensors.